Saving LiA – So Near, and Yet So Far (9/12 Update: Just One More!)

Ato hitori!  Ato hitori!

9/12 Update: The next monthly subscriber puts us over the threshold – we’ve come so far, I know we won’t fall short now.  Who wants to be the magic patron?  Whoever it is, thank you in advance  – along with everyone who supports LiA!  As a special token of my appreciation to all my subscribers for making this effort such a success, I’m going to make the Fall Preview post a patron-only exclusive for 24 hours.  And of course, that’s in addition to patrons and one-time contributors over $25 voting to choose which bubble series I blog this coming season.

Our latest round of shout-outs – thanks to Kurik, Robert, and Tien!

9/10 Update: Almost there!  Just three more subscribers to go and we hit the goal.   I’m humbled by all your support – you’ve made it very clear that LiA is a valued part of the anime community, and believe me – I’ve taken that message to heart.  Thank you!

 

It’s been almost two weeks since my original post below.  That’s halfway through the window I set to try and get support levels up to where they need to be to keep Lost in Anime going (the close of which should conveniently fall just about the time of the new season preview).  So how are we doing?  Pretty damn well, if I’m honest.  I never dreamed we’d grow the support base so much in two weeks.  I’m touched and honored by the support LiA has received, and the many kind comments that accompanied it.  The details:

  • 14 new Patreon patrons
  • 5 new PayPal monthly subscribers
  • 9 one-time pledges of $25 or more

My goal was to double the monthly supporter base – which boils down to about 25 new patrons and subscribers.  Well, as you can see from the handy visual aid, we’ve blown past the halfway point.  The old “One A Day” really applies here  – that’s all it would take to reach the minimum goal and beyond.  I’m immensely grateful to everyone who’s already stepped up – and of course all of the above supporters will be in the group voting to select a series for me to cover in fall.

So what’s next?  That depends in part on what the next couple of weeks bring, of course.  But this display of generosity is not lost on me, believe me, and I’ll do everything in my power to reward it.  If we can reach the minimum goal to keep the sire funded, I have some exciting ideas for the future – stuff you’ve never seen from LiA before.

In the meantime, more LiA YouTube “Subscribe” clicks would be great (we’ve had good progress there, too).  And I have one more request on that front: if anyone is in a position to help me out with video editing, that would be a tremendous help time-wise.  I can’t afford to pay a lot, obviously – thus the fundraising campaign – but I’ll do what I can.  If you’ve watched my videos you know I keep it by necessity pretty simple, so I’m not looking for anything lavish here – just clean and simple in the style of the videos already posted.

One last thing  – we have another batch of shout-outs.  Sincere thanks to new Patreon Nick, new PayPal subscribers Lucas and Christina, and one-time supporters Nick, Andrew, Ian, and Decel!

 

 

The End, a Beginning, or Something in-Between?

 

Day 7 Update: So where are we?

I’ve been blown away by the response over this week, both in terms of financial support and just general kindness regarding LiA’s eleven-plus years of existence and the role it’s played in people’s anime lives.  There’s still a long way to go to meet the funding goal, but I now know it’s possible – that “one a day” mantra would get us over the line for sure.  Thank you sincerely, and let’s make it another big week.

The newest batch of thank you’s: new monthly patrons Eugene,  Frédéric and Alex, Matteo for upping his monthly support level, and incredibly generous pledges from Juan and Frédéric (again).  You’re the best!

I don’t want to be over dramatic here – it’s kind of an “it is what it is” (which is a sign I had on my wall when I was a coffeehouse manager) situation. I’m at peace with whatever happens. But potentially facing the end of LiA after all these years is a lot to take, not gonna lie.  All good things, where do we go from here, went down to the crossroads…  Choose your pop culture reference however you like, but what it comes down to is this – can I keep Lost in Anime going and if so, what form makes sense?

Ever year or 18 months or whatever, I do a post asking for financial assistance to keep LiA operating.  And a few people step up, which is deeply appreciated.  But the bottom line is that is just isn’t enough – not really.  Every week I put what amounts to just about a full-time job’s worth of work into the site (and that’s not even factoring in the YouTube side).  By choice, to be sure, but it is what it is.  What with hosting and other expenses going up every year, simply keeping the site’s head above water just isn’t enough (and even that’s not easy).  Basically I need to double my current supporter base for it to be feasible to keep going – well- that or some wealthy reader throws a big freak pledge of support at me, but that’s obviously not too likely.

There is an alternative – go to a tiered system.  Put new content behind a paywall and non-supporters wait for however long (a week. 3 days, I really don’t know) for access.  Premium content like season previews and videos on a paid-project basis, for supporters only.  Lots of content creators do that and there’s nothing wrong with it, but I’ve always held that back as a last resort.  I’d honestly be asking myself if it was worth continuing if that was the cost of doing so.  Maybe the answer would be yes, but I won’t know for sure unless I confront that ultimatum and really have to face it head-on.

You may have seen the recent post at Random Curiosity, detailing the struggles of that site to survive financially and the choices they’ve made to try and do so.  RC is arguably the dean of anime blogging sites and I’m proud to have been a part of it for a decade, but it brings the truth home – if RC is struggling, anyone in the segment would be.  As Pancakes’ post detailed, ad revenue is a difficult proposition in this field – copyright strikes makes it highly problematical.  The best shot LiA has is direct support – Patreon and PayPal for monthly patrons, both of those and Ko-fi for one-time donations.  The other option, as I’ve noted, is tiered content, which would be handled mainly through Pateron (though PayPal monthly subscribers would certainly have access too).

I know the site itself is doing fine.  Considering the decline in traffic at RC – and I’m pretty certain every anime blogging site – in recent years, LiA is more than holding its own.  It’s just that not enough people are supporting the site financially.  I feel as if I provide a service people find useful – a lot of people tell me I do, and that motivates me to keep going, but the status quo is unsustainable. Right now, not enough people are supporting that service for it to continue in its current form.  My thinking now is to give it a month and see if support levels rise to where they need to be (which, realistically, is a minimum of 20-25 new supporters).  If they do, huzzah!  If not, I’ll make that difficult choice – completely embrace the paywall, or do the unthinkable and end LiA as it currently exists.

None of that is meant to sound bleak and depressing – it’s just the reality I’ve avoided truly confronting for as long as I can.  Needless to say, I’m deeply grateful to everyone who supports LiA be it financially, through participation, or just by visiting the site.  My hope is to be able to keep doing this – I love it, make no mistake.  And of course, I’m always happy to hear any suggestions you may have as far as helping to make that happen.

Just to refresh your memory, here are the means of supporting LiA:

  • Patreon – You can subscribe per post with or without a monthly max support level.  I have considered switching to a flat monthly system rather than per post, but I’m undecided on that.
  • PayPal – You can make a one-time pledge here, or a monthly subscription, both for any amount you like.
  • Ko-fi – As with PayPal, you can support via one-time pledge or monthly subscription in any amount you like.
  • YouTube – This one doesn’t cost anything – subscribe!  It’s a long way off, but one of the steps towards monetizing the LiA YouTube channel is getting to 1000 subscribers.

Now, I think it’s only appropriate to offer an incentive for new supporters – and a reward for existing ones.  So – in that spirit I’m offering these groups:

  • Existing monthly patrons
  • New patrons who sign up in the next 30 days
  • Supporters who give a one-time pledge of $25 or more who sign up in the next 30 days

the following:

  • The right to vote for one series for me to pick up for the Fall season (and future seasons).  This can be anything from the schedule that I don’t decide to cover on my own – whatever wins your vote, I’ll pick up.
  • Recognition at the end of future YouTube videos (and possibly posts too).

And, of course, I will continue to look for additional and interesting ways to reward supporters – and if you have ideas on that score, please let me know.

Thank you as always for your support, and your attention.  I’ll keep you posted on progress (through twitter, and periodically updating this post).  Hopefully we’re able to continue this journey together.  If not, it’s been a hell of a ride and an experience I’ll never forget, and I’m grateful to everyone who’s helped me along the way.

Stay frosty,

Enzo

Day 4 Update: More thank you’s!  To Jesse for increasing his monthly pledge, and to new patrons Kaylithographica, Yulian, and NÅ  – and to Proto and Jennifer for their generous pledges of support.  You know, this may actually happen – and all it would take is one-a-day.  One new patron, one new subscriber – that’s all.

Day 2 Update: Another good one!  A shout-out to new monthly patrons Seijisensei, Daniela, amoeba, and Spendthrift, and to Ryan for increasing his monthly pledge.  And major thanks to Soph, iancul, Reimer and Chawisara for very generous pledges of support.  I’m humbled by the support and encouragement I’ve received this week – thank you.

Day 1 Update: We’re off to a great start, and I’m humbled and grateful.  Many thanks to new monthly supporters Henk, Laraid, Darrel, SmokeDesu, Earthlingzing, and Tom.  As well thanks to Linnea, Omer, and John for upping their support level.  Also a big thanks to Deis, E, and The Penguin for very generous donations!

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57 comments

  1. A

    This site means so much to me. It’s been exactly 10 years since I discovered it through your 2012 fall season preview and I’ve been a daily visitor ever since.
    There’s just nothing else on the internet even remotly close to what you bring to the table. Only you provide such well written introspective posts on so many shows and genres so consistently for over a decade! Your voice is unique. and this blog so obviously a labor of love. I sincerely hope it will continue to prosper and grow at the very least proportionally to the amount of passion you put into it

  2. Thank you so much for saying that. Part of what makes me want to not just say “oh well, times have changed” and bag it is that I do believe if nothing else, what I do is relatively unique in the anime community. Is there still a place for it? Time will tell.

  3. B

    Maybe do patreon but instead of completely paywalling make it so you get early access to posts? I think a monthly price makes more sense then having it be an amount per post.

  4. That’s an option I’ve considered but of course, if you do that you lose traffic. Certainly something I’ve considered.

  5. L

    Got that Patreon sub going again. Here’s hoping things get better soon.

  6. Thank you!

  7. J

    Just bumped my Patreon pledge amount up a little bit. I’ve had to lower it over the past year because of new personal expenses, but that in no way reflects how I feel about your writing or LiA. Like other commenters have said, while there are certainly other anime blogs and YouTubers and whatnot, there’s no one out there with your taste and voice, and it would be a damn shame to lose that. I know I’d miss out on so many great anime and manga (most recently Ao Ashi and YKK) without LiA. Not sure if you were already planning on doing something like this, but maybe include a link to this post at the start or end of your regular episode reviews for a while to ensure maximum visibility. I really hope enough people are able to chip in, and I personally hope you are able to keep running the site as you want it without a paywall, but if that’s what it takes to keep the site alive, then I’d prefer that over it ending entirely.

  8. You’ve been with me for a long time, John, and I know times are tough all over at the moment – it’s much appreciated.

    Will definitely include a link in new posts.

  9. R

    To gain more subscribers in YouTube, you can try converting more of your blogs into videos, you can pick only the more popular shows at first though this would be more time and labor intensive. If you consistently pump up content like you do with LiA, maybe 2-3 times or more per week, I believe that YouTube algorithm will kick in and will start to also consistently recommend your videos. You can also add more energy/enthusiasm on your videos as I believe this energy can bounce off to the viewers though I can definitely feel the passion in there so gotta put more omph on it.

    I’m definitely gonna feel sad if this is the end, like a dear friend who knows how to convey one of my interests, which is animanga, with me and now is gone. Anyways, best of luck to whatever endeavors you have planned and whatever happens, you got my support. Thank you.

  10. I know I do Red, and it’s much appreciated.

    There’s no way I have time to do that rate of new videos – compared to blog posts they’re _way_ more time-consuming. The only way that could work, I think, is if I went to YT exclusively, dropped the written blog altogether, and just did 2-3 posts per week.

  11. M

    Genuine Question: With Patreon and Exclusive content being on the table, is it really that bad to set up ads on the website? I know you’ve mentioned your distaste for them in the past, but the financial reality is that they are a financial cornerstone of blogs. I’m not saying you got to go buck wild with them, but I’ve read plenty of blogs with ads on them and really didn’t mind them. Just a thought, at the end of the day, It is your site, your rules.

  12. I’ve had ads in the past, trying to be minimally intrusive, and they generated a pretty minuscule but non-zero income. The problem (and it’s getting worse for everybody) is copyright strikes. It just got to the point where it was more trouble than it was worth to keep fighting them.

  13. i

    My own financial situation will not probably not allow me to support you monthly (I”ve had to cancel multiple subscriptions recently and tighten the purse strings recently), but i’ll try to save up for one-off pledges as frequently as possible. In the meanwhile I’ll go rewatch and engage with as many of your YouTube posts as possible, which I think would be the easiest way to non-financially supper LiA right now.

    PS. I did digital poster design to fund my pot noodles through uni, if you need pro-bono graphic design assistance for thumbnails and banners on YouTube please feel free to reach out!

  14. Wow – that’s very generous of you, thank you! I may just do that.

  15. I’ve been following you since you appeared on RandomC, and shortly after (with the presences of Omni and Divine diminished) started following this blog exclusively for any anime editorial content, so it’s not an exaggeration to say that your voice means a lot to me. (How has it been this long and your voice has not been as prolific as it should be among the community, or that someone with similar tastes has not become mainstream?)

    I’m sure you have a lot of data to tell you which articles are doing the best on your site, but I’ll just tell you what I love about the site in order of preference:

    1. Season Previews
    2. Season Check-ins
    3. Years in Review
    4. Enzo Loves Manga
    5. Episode Reviews

    I think why I love this site so much all centres around discovery. This site introduces so many amazing series that I would have otherwised overlooked (and introduces me to key people behind the scenes (directors, writers, animators etc.)). I check your site on a daily basis, but to be honest, I only read episode reviews (the majority of your content) when I’ve watched what I found to be a particularly amazing episode. I essentially use your site to plan out which series I will be watching at the beginning of every season, check out which series I overlooked or was waiting for your throughts about midway through the season, and then again which series I overlooked at the end of the year.

    This is all to say that if time and the amount of the content you need to create on a regular basis is an issue, then I think there are probably smart ways to reduce that workload. To me, editing and polish is less important than just listening to what you have to say and recommend about anime and manga. Podcasts have always been an easy way for me to consume content. If you do a weekly podcast, and condense your thoughts on all the episodes (and news!) of that week into an hour episode (and have it largely unedited), I would definitely listen to that. Just food for thought (obviously pivoting to a different format presents a host of new issues that may be time consuming in other ways). (Also I think screencaps are largely unnecessary nowadays, and could alleviate the copyright strikes issue).

    I will happily follow you with whatever path you choose! I hope this site survives and I’ll continue supporting it.

    PS. It really should be a monthly / yearly Patreon sub instead of by article, makes it a lot easier!

  16. Thank you, first of all. I have considered ditching screenshots – it would certainly save me a lot of time. But the site would look incredibly bland without them, seems to me.

    Did you listen to the Notaku podcasts when I was doing those, just OOC? That was doable largely because Setsuken was doing most of the work on the production side.

  17. Yes I did! I thought those were very good, it’s too bad it had to stop. I especially enjoyed when you two would go on tangents and talk about stuff you rarely talk about on the blog (like Oricon sales charts).

  18. O

    I hope you can find a solution to keep the blog going. I feel like you have a unique and clear perspective on a lot of anime that you just don’t find a lot elsewhere.

    As for solutions for the Patreon problem, maybe you could incorporate something similar to Bobduh’s Wrong Every Time blog, where he does episode reviews for older shows on a commision basis I think. That could be a great addition to the usual seasonal output and because it’s episode reviews and not full season reviews it would not drastically increase your workload in regards to your mentioned time constraints.

    Hell, to me it might even be worth considering to replace some of the lower mid-tier shows that you sometimes keep up on in weak seasons (because there’s not much else airing that’s worth writing about) with reviews of old/classic anime.

    Whatever you do, I hope you find a way to keep LiA going.

    (And if not, let me just say, that what you did with it up to this point has been really great and fun!)

  19. Thank you for those kind words. Commission-based reviews is definitely something I’ve thought about for a good while, and that may be a part of the future mix even if I manage to meet my general goals and keep the site going. It looks a bit complicated the way he does it, so I’d have to give some serious thought to how it would work.

  20. Heh, I’m happy I signed up on Patreon a little earlier than this post. This has been the only anime blog I’ve stuck with so far, I don’t think it is easy to keep this financial model sustainable but I’m always glad to help out.

  21. Your longtime support has always been appreciated, believe me.

  22. Thank you for your fine writing over the years, Enzo! Your reviews have often added more detail and finer understanding to some of the best shows I’ve ever watched (Mushishi, Seirei no Moribito, Uchouten Kazoku, Sarai-ya-Goyou, Shouwa Genroku Rakugo Shinju and many others). I don’t have as much time for anime these days, but the few shows I watch always benefit from your reviews (our taste coincides more often than not). I’ve made a donation via Ko-fi and also set up a reminder to do it again every year. Best wishes from London!

  23. Thank you so much!

  24. F

    Okay, since I very much prefer your written posts (even when I may disagree with your style), extra Patreon money it is!

    Not sure how much difference it could make, but could you consider reducing hosting costs by deleting (decades old) pictures and/or posts? My naïve assumption would be that they could make a difference.

  25. It might conceivably make a difference, though that would be a painful decision to make given that those are both historical records and products of a lot of hard work.

    Endless gratitude for your support – thank you!

  26. a

    Hey Enzo! Just wanted to say you are pretty much the reason I watch anime now. I found your blog close to 10 years ago now when I was strictly a manga elitist (and a stupid kid) but your unique choice in shows to cover helped me realize there’s way more good out there than I’d originally assumed. I’m making good adult money now and I gave your Patreon a sub, hope it helps you keep going for as long as you’re willing and able!

  27. First, thanks very much indeed for the pledge. And second, I can’t overstate how much hearing that means to me. It’s a cliche, but that’s the sort of impact that makes doing this really worthwhile. I need a moment, I’m a little verklempt…

  28. T

    I can’t say I ever comment but I do still read regularly and your website is indeed among a dying breed and that saddens me, I guess this is what it feels like to get older and things change around you.

    I had to tighten my budget at some point in 2021 so could not contribute but now that I’m doing fine I can for sure start again and am happy to do so

  29. Old friend, feels like you’ve been here almost since the beginning. So far at least this old dog isn’t going down without a fight.

  30. O

    Hello Enzo! I sadly had much less time for myself these past few years and haven’t been able to watch as many animes as I used to. Reading your blog was still a part of my routine though and thanks to your reviews, I was able to save time and watch some of the animes that stood out to you.

    At some point, it seems like my Patreon payment method expired and I hadn’t noticed until now, sorry. I updated it and upped the pledge. Your work is unique and deserves a place on the internet.The consistency at which you’ve been writing out reviews for more than a decade is nothing short of amazing. Thank you for your hard work!

  31. Thank you very much, and especially for all the support you’ve given LiA over the years!

  32. Y

    If you’re interested, I could audit your site/hosting to see if there are ways to lower your costs… Assuming you’re already caching your site with the usual WP plugins and using a CDN like Cloudflare, there might be some less obvious optimizations… Using a scalable hosting provider like DigitalOcean would probably also help.

    I make websites for a living… Feel free to contact me if that’s an avenue you’d like to explore. The email I signed up with is no longer in use, but you can reach me at hi@my-user-name.page (obviously, change the “my-user-name” with the name I go by on here… 😉 )

  33. Very generous of you – let me think on how I’d want to pursue that option!

  34. I’m currently unable to contribute much but I sent a $5 monthly paypal subscription over to your email a few days ago. Did that come through?

  35. Eugene, my apologies – it did, I somehow missed the notification. You’re on the voting list for fall and you’ll definitely be in the next round of shout-outs, ROFL. That was incredibly generous of you and I’m very grateful – it makes a huge difference, believe me. Thank you!

  36. R

    I found your blog shortly after getting into anime and it immediately became central to my anime/manga experience. I have relied on your season preview posts to identify new shows and have discovered many older shows and also manga through your mentions of them. I very much hope that you can keep LiA going, although I don’t think i can increase my monthly subscription level at this time, unfortunately. I have to second what Ryan said above–even if it turns out you can’t keep going on the current model, I would still be happy to get *any* content, even if it was just four season preview videos on YouTube or something.

  37. M

    We are here and we shall support! Thank you for your hard and invaluable work. Also, assuming you are still in Japan and now that things are a little less chaotic here (for now!), we should perhaps consider meeting again to catch up! We can offer free lodging and copious amounts of food in Tokyo/Yokohama 🙂

  38. Hisashibiuri! Thanks as always, and hope things are going well. Let’s definitely talk about meeting up, maybe over the winter.

  39. E

    How is it going? The first week was full of donations, wasn’t it?

  40. It was a good week, but there’s still a good way to go before we get where we need to be. Here’s hoping.

  41. C

    Signed up for a monthly subscription via PayPal!
    I’ve been following you for years. You’ve introduced me to countless anime. I hope you’ll be able to keep the blog running!

    from Greece

  42. ευχαριστώ!

    Very much appreciated. It’s always great to hear a few fans have discovered series based on my scribblings.

  43. R

    Hi Enzo: I am tight financially, but I want to contribute monthly. After all, LiA has been my saving grace for years. I tried the monthly PayPal link, but it says, “You’ve been inactive for a while, so we logged you out to help protect your account. Please return to the merchant and restart the payment process.” I don’t know if it’s me or not, but I will give it a try again.

  44. I think you need to log into your PayPal account before you try again? That’s my guess anyway. Also, just ftr you can also do a monthly subscription on Ko-fi (or on Patreon, just set your max monthly pledge to whatever number you want).

    I sincerely appreciate all your contributions over the years! You’ve been a big part of the community here at LiA.

  45. R

    Thanks Enzo. I tried logging in my PayPal but the monthly subscription link still didn’t work on my end. I tried the Ko-fi link, and it worked—l can now make monthly contributions! My support is tiny, but I hope it helps. Best wishes to you, Enzo.

  46. Thank you!

  47. s

    Congrats on the support you’ve been receiving to keep LiA afloat. I just wanted to chime in real quick with some tips for YouTube side hustle. If there’s one thing I’ve noticed anime fans tune into, it’s seasonal check-in videos: either a vid briefly expressing opinions on the first episode of every anime airing that season (you probably don’t have the time or the patience to do that considering some of the anime would have to stomach) or a mid-season check-in video expressing concise thoughts about a decent amount of anime. If you’ve got a good voice, good narration, and a well-edited video with clips from the shows you’re talking about, there’s a chance the algorithm will push your video to more people who enjoy anime and you’d get more traffic on your channel. There are other variants to these kind of vids like : “Top 5 anime you should be watching this season;” “Why you should be watching these 5 (or ten) anime this season.” You can also make it simpler too by making a “Why you should be watching (one specific show) this season,” perhaps as a way to give sleepers attention.

    You could also repurpose certain post and make them into videos: like instead of doing weekly digests, maybe you can transmute them into tri-weekly check-in videos on secondary shows; give them a category and then make a vid highlighting how well those shows have been turning out. This would mean rather than writing weekly posts on them, you check in on those shows a max of 4 times a season; these kind of videos can be sparser on the editing side and done in a short, podcast format. I don’t know, what you think? What would you say is possible for you to achieve if you were interested in taking some of these approaches?

  48. All those are good ideas I’ve considered, but unless I get some help with editing I can’t implement. It’s simply a matter of not having the time.

  49. s

    Yea; if you could get enough support to keep LiA running, perhaps you would have enough to invest in an editor to cut on time and that would increase the productivity of your Youtube channel and allow it to cross the 1000 subscriber threshold. Now for most people, the 1000 subscriber milestone is important to them because that’s when your videos can start being monetized for income; but for what you’re trying to accomplish with LiA, that subscriber threshold is important more so for exposing your patreon to a larger audience and YouTube can be a powerful vehicle in that regard. More patrons means more dough, more money to invest in paying for better production quality, Youtube algorithm pushes your videos more, more patrons and the cycle continues. Hopefully the support can allow you enough of a budget to pay for a skilled editor; that I feel is going to be a big chess move for the future of your blog and the channel. Anyway, I hope to hear some more good news soon. In due time, I myself plan on donating; obviously you’ll know when

  50. Yup. Now I just need the editor! I have endless ideas for videos – just no time to produce them.

  51. E

    Paypal done! All the best Enzo! Long may you keep LiA the site we all look to for informed & thoughtful insights into anime!

  52. Thanks, Este! Appreciate it a lot.

  53. Hi Enzo! I just increased the monthly amount, this time through a Patreon registration, and also sent a one-time pledge via Paypal -hope it all gets to you. It seems things are going well right now so looking forward to enjoying the blog in the years to come!

  54. Roger, I got all of it and already sent a thank-you directly. I’m incredibly grateful!

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