Here’s an interesting little tidbit. The onsen village of Hitoyoshi, near the setting for the series, is using the characters from Natsume Yuujinchou to promote tourism this summer. Their website offers Nyanko-sensei at various sites around the village, and a map of sites where scenes from the anime took place. In addition, the gang from the series (including S1’s adorable Little Fox) are promoting their fireworks festival on 8/15.